Google is the Most Valuable Brand

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According to branding company Branding company Millward Brown Optimor, Google is the most valuable brand worth $100 Billion. This was published in the company's 4th Annual BrandZ Top 100 Most Valuable Global Brands survey.


How this was calculated, the company tells:

The dollar value of each brand in the ranking is the sum of all future earnings that brand is forecast to generate, discounted to a present day value

But Google isn’t the only tech company in the the top 10 of the list. It’s trailed by Microsoft in the number two position, IBM (4th), Apple (6th), China Mobile (7th), and Vodafone (9th).

Via [digitaltrends]

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