Hiring a book publicist can help you enjoy very many benefits. A major advantage is that publicists have connections. These connections were developed years ago. These connections will help you open doors that you would have never been able to access. You cannot get much help from publicists when it comes to getting back on media coverage. Their connections however can be of great help to you. This means they know where and how to get new connections. Having media exposure is very important when you are an author. The problem comes from the fact that they don’t know who they can call or even where they can start. Generating publicity can be very hard and complicated. The perfect time to call, the right shows to attend and the right producers are some of the details you will need to take care of. Hiring a publicist will ensure that all these details will be well taken care.
Another advantage of book publicists is that some media outlets don’t work directly with authors. In this case they will be working with you whenever you have a publicist. These media outlets normally want to work with a more formalized system. With a publicist they will definitely be willing to work with you. Publicists have the right expertise to guide you. It is important to have guidance when you go for a radio station or a show. A good publicist will properly coach you. He will train you on the words you will use. He will also ensure that you will avoid making any mistakes.
Another advantage of book publicists is that they know how to spin things to the media. Good publicists know how to make something useful out of topics and themes in your book. For instance they can transform them to a newsworthy and timely occasion. With a book publicist it will be easy for you to develop the right message. Using the right angles it will be easy for a publicist to get the right attention from the media. They will maximize interest in you and your book by picking the perfect angle. Another advantage of having a book publicist is that they will get your message to the right people. You can even book yourself in a radio stations and TV shows but going far will be problem. A good publicist knows what producers need to book you as a guest. He will then ensure that your message is reaching the right target. A lot of hosts book a guest because a trusted publicist referred them.